A cleverly created spoof can produce some of the best humor on the Internet, and that's just what production company 'COMPULSORY' has done with its Crocs ad. The video takes the shoe brand from a fashion faux pas to a sexy option with its wonderful title, 'Slip off. Slip in.'
The famous shoe brand is definitely not associated with the images shown in the unofficial commercial, but it would be wise to take a toned down version of the ad and spin it into their brand image. While being known for comfort first and not worrying as much about their design image, the brand could reap the reward of a clever spoof that could become a huge viral influence.
Brand-Altering Spoofs
The 'COMPULSORY' 'Crocs' Ad Alters the Brand Image from Faux Pas to Sensual
Trend Themes
1. Brand Spoofing - Creating clever spoofs as a marketing strategy to alter the image of a brand.
2. Viral Advertising - Using unconventional and humorous ads that have the potential to become viral as a marketing strategy.
3. Humor Marketing - Using comedy and humor as a marketing tool to attract and engage customers.
Industry Implications
1. Footwear - Creating unconventional and humorous ads to target the younger demographic and increase brand appeal.
2. Marketing and Advertising - Using spoofs and humor as a tool for brand promotion and virality in advertising campaigns.
3. Social Media - Using humor and unique advertising techniques to create viral content that can be shared easily on social media.