Crocs is officially breaching further into the realm of sneakers as it becomes more of a priority than its signature clogs in recent work. The brand is pushing boundaries and launching Crocs sneakers at the core of its work.
It has just been recently announced that designer Steven Smith is joining the brand as of December 2nd to be the brand's head of creative innovation. Smith is known to be a creative mastermind behind some of the most iconic works in the sneaker industry, especially in the space of 'dad shoes.' He was also the lead designer at YEEZY before and had a big role in iconic New Balance silhouettes so this role has much to anticipate from.
Clog-Expansive Sneaker Brands
Crocs is Officially Pushing More Boundaries in Sneakers
Trend Themes
1. Designer-led Sneaker Innovation - With Steven Smith joining Crocs, the potential for groundbreaking sneaker designs is significantly heightened, creating room for avant-garde footgear.
2. Boundary-pushing Brand Expansions - Crocs' strategic shift towards sneakers reveals a focused brand evolution, emphasizing a diversification that can redefine their market presence.
3. Dad Shoe Influence in New Sneakers - The influence of 'dad shoes' from Steven Smith promises a resurgence in retro-styled comfort, blending nostalgia with modern sneaker trends.
Industry Implications
1. Fashion and Apparel - Crocs' expansion into the sneaker market showcases innovative product development within the fashion and apparel industry.
2. Footwear Design - The hiring of a renowned designer such as Steven Smith underscores the importance of creative leadership in the footwear design sector.
3. Athletic and Casual Wear - As Crocs ventures deeper into sneakers, the athletic and casual wear industry is poised for disruption through unconventional designs and new comfort standards.