With the rise of healthy eating, fruits and vegetables like jackfruit, durian, okra and wild taro can now be found in select supermarkets that carry exotic produce—but Danielle Chips turns them into easy-to-eat crispy chips.
Rather than going after a whole fruit or vegetable snack, which will require cutting, these healthy chips give consumers the chance to indulge in a satisfying portable snack.
The rise of healthy snacking has driven many brands to compete to make the next kale chip from alternative fruits and vegetables. Using exotic produce as a potato chip alternative gives Danielle Chips the chance to explore a variety of naturally sweet, savory and salty flavors with products like its Roasted Coconut Chips, Tangy Pineapple Chips and Spicy Carrot Chips.
Exotic Plant Chips
Danielle's Crispy Chips are Made with Okra, Taro, Durian and More
Trend Themes
1. Exotic Produce Chips - The trend of using exotic fruits and vegetables like jackfruit and taro to create tasty and healthy chips creates an opportunity for brands to explore new flavors and packaging options.
2. Convenient Snacking - Healthy chips made from exotic produce offer consumers a quick and satisfying on-the-go snack that doesn't require preparation, making the trend an opportunity for brands to innovate in packaging and portability.
3. Plant-based Alternatives - As more customers shift to plant-based diets, using exotic fruits and vegetables to create chips provides a unique opportunity for brands to offer convenient and healthy snacking options that align with this trend.
Industry Implications
1. Healthy Snacks - The trend of exotic produce chips creates disruptive innovation opportunities for brands in the healthy snacks industry to explore unique and natural flavors that appeal to health-conscious consumers.
2. Plant-based Foods - As the trend of plant-based diets continues to grow, using exotic produce to create innovative chip products provides an opportunity for brands to expand into the plant-based foods industry with convenient and healthy snack options.
3. Packaged Snacks - Consumers are looking for convenient and on-the-go snack options, making the trend of exotic produce chips an opportunity for brands in the packaged snacks industry to innovate in packaging and portability while offering healthy and unique flavors.