Puma is now joining the likes of Nike, New Balance and Converse by launching its very own Puma 'Year of the Dragon' Pack in celebration of Chinese New Year.
The dominant shade in the Puma 'Year of the Dragon' Pack is red, which is a color and symbol of luck and prosperity in Chinese culture. The collection is comprised of the brand's T7 track jacket and a sneaker. The former features an intricate weave, with a reptilian-like pattern running from neck to shoulder as well as a dragon swirling around the Puma's 'P' logo. The sneaker follows the brand's classic suede silhouette with a scaly upper as a nod to the zodiac animal with a dominant red upper and colorful insole.
Photography: Hypebeast
Crimson Zodiac Sportswear
Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
Trend Themes
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Industry Implications
1. Sportswear - Sportswear companies can seize the opportunity to create Chinese New Year limited-edition collections that can attract new and existing customers.
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