Sportswear label Nike has been dropping many colorful iterations of its iconic Air Max 270s silhouette and the latest version is the FlyKnit 'Crimson Pulse.' The Crimson Pulse retains the sneaker's classic shape and design but is constructed from the signature Flyknit material across the uppers. The bright color covers most of the shoe, which can be seen detailing the translucent heel unit and the frontal part of the sneaker.
The rest of the shoe—such as the lacing systems, leather tongue and leather ankle—all boast a clean white hue in contrast to the tonal orange. To add even more contrasting details, the label's branding swoosh is also finished in white over the knit orange area. The Nike Air Max 270 Flyknit Crimson Pulse will be dropping on May 15th for the price of $170.
Knit-Constructed Breathable Sneakers
Nike's Air Max 270s Crimson Pulse Iteration Delivers Comfort
Trend Themes
1. Flyknit Sneakers - The use of FlyKnit material in sneaker construction offers a disruptive innovation opportunity for enhancing breathability and comfort in footwear.
2. Colorful Iterations - The trend of releasing colorful iterations of classic sneaker designs presents a disruptive innovation opportunity for creating unique and eye-catching footwear options.
3. Translucent Design Details - The incorporation of translucent materials in sneaker design provides a disruptive innovation opportunity for adding visual interest and dynamic elements to footwear.
Industry Implications
1. Sportswear - The sportswear industry can leverage the trend of FlyKnit sneakers and their enhanced performance features to cater to consumers' growing demand for comfortable and stylish athletic footwear.
2. Fashion - The fashion industry can capitalize on the trend of releasing colorful iterations of classic sneaker designs to offer innovative and trendy footwear options for consumers seeking statement pieces.
3. Footwear - The footwear industry can explore the use of translucent design details to create visually unique and technologically advanced sneakers that appeal to fashion-conscious consumers.