Crenshaw Skate Club is launching a collaboration with Nike to create a new version of the SB Dunk Low. This undertaking continues the Jordan Brand and Air Jordan 36 Low PE venture that was unveiled previously in 2022.
The new silhouette has bold grip tape overlays that are covered in a static pattern and backgrounded by a purple hue. The toe boxes, quarters, and collars are made of creamy cracked leather, while the Swooshes and heel overlays are painted a periwinkle blue. The Crenshaw Skate Club logo is imprinted on the heels of the insoles, while its acronym appears on the tongue banners. The internal sides of the tongues have kid-made clip art designs and Crenshaw detailing to finish off the playful theme.
Patterned Multi-Color Sneakers
Crenshaw Skate Club Unveils a New Collaboration with Nike
Trend Themes
1. Multi-color Footwear Trend - This trend creates opportunities for more customization and personalization of footwear designs, introducing new opportunities for streetwear brands to experiment with creative collaborations.
2. Skate Culture Style Trend - The skate culture style trend has a lot of potential for disruptive innovation in the fashion industry, with more brands looking to collaborate with skateboarding brands to introduce new, creative designs.
3. Graphic Design on Shoes - The idea of using graphic design on shoes is becoming increasingly popular, providing opportunities for streetwear brands to experiment with playful, colorful designs.
Industry Implications
1. Footwear Industry - The footwear industry is experiencing a wave of disruptive innovation as more brands experiment with customizable designs, leading to an increase in demand for bold, unique footwear designs.
2. Fashion Industry - The fashion industry is rapidly evolving with more brands exploring the intersection of streetwear and skate culture, introducing new opportunities for collaborations and creative designs.
3. Sporting Goods Industry - Collaborations between sporting goods brands and niche subcultures, such as the skate culture, are emerging, providing new avenues for creativity and innovation in the industry.