LA-based Crenshaw Skate Club has teamed up with BBC ICECREAM to launch a new skateboarding-focused Fall/Winter 2022 capsule.
The new collection includes varsity jackets, hoodies, crewneck sweatshirts, T-shirts, and other items. All of the new pieces come adorned with playful graphics such as skating baby angels, bubble gum, and a 3D version of the Crenshaw Skate Club logo. What's more, the collection aims to focus on the relationship between the past, present, and future, which is why the graphics used by the brand are borrowed from its first collection. Finally, the diverse range of items comes in timeless hues of black, grey, beige, and light blue and features long-lasting fabrics and materials.
The new Crenshaw Skate Club is now available to shop on the brand's website.
Graphic-Heavy Skate Collections
Crenshaw Skate Club Launches Its New FW22 Collection
Trend Themes
1. Graphic-heavy Skate Collections - Skateboard apparel brands are incorporating unique and playful graphics to attract younger consumers, providing opportunities for graphic designers and artists to collaborate.
2. Nostalgic Fashion Designs - Fashion brands are leveraging nostalgia to create designs that bridge the past, present, and future, opening a window for vintage stylists and history researchers to work with fashion designers.
3. Sustainable Apparel Production - Apparel brands are incorporating sustainable materials and fabrics into their designs to increase the long-lasting durability of fashion products, creating opportunities for eco-friendly textile manufacturers and recyclers.
Industry Implications
1. Fashion and Apparel - Fashion brands are investing in unique graphic designs and sustainable materials to remain competitive, opening up opportunities for graphic designers, artists, stylists, textile manufacturers, and recyclers.
2. Skateboarding - Skateboarding brands are collaborating with fashion designers to create graphic-heavy collections that attract younger consumers, providing opportunities for skateboard artists and creatives.
3. E-commerce - E-commerce platforms are enabling skateboard apparel brands to reach a wider audience, providing opportunities for web developers and online marketers to collaborate with skateboard brands.