If you want to spread something wild on your floor without upsetting the animal activists in your midst, consider this monster skin rug from Longoland.
Available in either white or grey, these rugs are handmade from woven wool, felt and polymer clay.
If the price tag of $1,200 doesn't scare you, then the monster skin rug would be a cool alternative to bear or kangaroo skin rugs that won't have PETA pelting down your door.
Implications - Due to the overwhelming negative response to animal cruelty products, consumers are demanding more products that shy away from using animal byproducts. Buyers are creating a sort of market for animal lovers by still providing the luxurious look of skins, yet opting for faux furs.
Animal Floor Coverings
The Monster Skin Rug is Creepy but Cuddly
Trend Themes
1. Faux Animal Floor Coverings - Creating animal-inspired floor coverings using faux fur and other synthetic materials as an alternative to animal byproducts.
2. Handmade Floor Coverings - Crafting uniquely designed floor coverings using a combination of materials to appeal to consumers' preferences.
3. Luxury Animal-inspired Floor Coverings - Designing high-end floor coverings modeled after animal skins without using real fur or animal products.
Industry Implications
1. Home Decor - Opportunities for home decor companies to create animal-inspired floor coverings using synthetic materials that appeal to animal lovers.
2. Handmade Goods - Creating custom-made floor coverings that appeal to consumers' individual preferences and styles.
3. Luxury Goods - Designing high-end and luxurious floor coverings inspired by animal skins, while avoiding the use of animal byproducts.