Sportswear label FILA prepares for the Spring/Summer 2019 season with new and vibrant colorways of the iconic Creator sneaker design. The structure is both stylish and functional, arriving in a chunky silhouette. There are three colorway options for men and two for women.
The men's options are highlighted by a black and white colorway, a gray and purple colorway, and a red, navy blue, and gold colorway. The women's colorways feature navy blue and white or lavender and pink. There are some iterations that boast golden tips at the toe and eyerow as an additional captivatng element to the overall design. Branding details are enforced through the logo over the quarter and the tongue. The sneakers are constructed from leather and mesh as the underlays.
Seasonally Appropriate Tonal Shoes
FILA's Creator Sneakers Arrive in Vibrant Colorways for SS19
Trend Themes
1. Vibrant Colorways - The fashion industry can explore opportunities to incorporate brighter and bolder color schemes into their designs for Spring/Summer 2019.
2. Chunky Silhouette - Footwear companies can experiment with chunky silhouettes and explore how it can be applied in different shoe designs.
3. Functional Design - Designers can focus on creating fashionable yet functional designs to cater to the needs of consumers.
Industry Implications
1. Sportswear - Sportswear brands can take inspiration from FILA's sneakers and add vibrant colors to their product lineup for the upcoming season.
2. Footwear - Footwear companies can explore chunkier silhouettes and functional design to create unique shoe styles.
3. Fashion Accessories - Fashion accessory brands can expand their product range by adding seasonal footwear with bold and bright colors in their collection.