The holiday 2009 collection for Creative Recreation was recently released. This independent sneaker brand has an array of sneakers that will soon be available, so only a brief peek is available in the gallery.
What's interesting about Creative Recreation is that they have an assortment of shoes, from high tops to low tops, neutral colored to funky pattern mash-ups. There's truly something for everyone. My favorite are the plaid shoes. Which are yours?
Implications - Fashion is a facet of self-expression and what appeals to one person may not appeal to another. Businesses will benefit from providing a wide range of products to ensure a wider demographic of appeal. Limiting a company to a narrow and particular style of dress also limits the company's sales potential, and allowing people to explore different styles within the same brand also creates brand loyalty.
Swank Plaid Kicks
Creative Recreation Holiday 2009 Collection
Trend Themes
1. Wide Range of Options - Businesses benefit from providing a wide range of products for a wider demographic of appeal.
2. Funky Pattern Mash-ups - Offering products with unique and eye-catching designs can generate interest and attract customers.
3. Brand Loyalty - Allowing customers to explore different styles within the same brand can create brand loyalty.
Industry Implications
1. Fashion - Fashion companies can benefit from offering a variety of styles and designs to appeal to a wider customer base.
2. Footwear - Providing unique and eye-catching designs in the footwear industry can generate interest and attract customers.
3. Retail - Offering a range of products in retail can promote brand loyalty and increase sales potential.