What a creative billboard ad for blemished skin! The gigantic billboard features a cut out in the shape of skin pore, with a custodian giving it the clean sweep. It was done by Ogilvy & Mather for Pond’s Anti-Bacterial Facial Scrub.
It was one of eight posted by InventorSpot who had gathered several great commercials for wrinkles, pimples and other skin imperfections.
My favourite ads after the billboard were the interactive ones, like Nivea's anti-cellulite ad. The billboard reads "Reduce the bumps" and features an image of the product, and the whole poster is covered in bubble wrap. If only blasting orange peel skin were as easy as popping bubbles...
Yet another is a German ad was featured on the front cover of a magazine. It features a photo of a young couple, both partners looking gorgeous... except for a frightening infected, flame red, puss-filled pimple on her cheek. The interactive print campaign encourages users to remove the zit, which is actually a sticker. When they peel it off, the back bares the company's branding.
Interactive Anti-Blemish Ads
Peel-Off Zits & Cellulite You Can Pop
Trend Themes
1. Interactive Advertising - Opportunity for companies to create interactive ads that engage customers and increase brand awareness and interaction.
2. Anti-blemish Products - Increased demand for anti-blemish products due to the rise in awareness and stigma emphasizing importance on hitting the target market quickly.
3. Innovative Packaging - Revolutionizing product packaging with creative and engaging designs that grab the consumers' attention and effectively promote product usage.
Industry Implications
1. Skincare - Opportunities for skincare companies to create innovative anti-blemish products and engaging interactive advertising to increase brand awareness.
2. Advertising - Opportunities for companies within the advertising industry to create new revenue streams by providing consumers with interactive and innovative campaigns.
3. Packaging - Opportunities for companies within the packaging industry to offer unique and creative packaging designs for anti-blemish products, thereby increasing sales and customer engagement.