Aside from the variety of colors that one can choose from, Laura Mercier's creamy eyeshadow range distinguishes itself with a 12-hour wear guarantee, allowing consumers to have peace of mind on-the-go. Pegged as "crease- and transfer-resistant," Laura Mercier's Caviar Stick Eye Color comes in 12 new shades--Rasberry, Magenta, Violet, Turquoise Sunrise, Nude Rose, Burgundy, Indigo, Pearl, Sunbeam, Golden, and Sienna.
The soft creamy eyeshadows are luxuriously pigment-rich, boosting for a captivating result once applied. Available in a creamy shimmer or a matte finish, Laura Mercier's assures that there is a texture that will fit any preference. In addition, the stick allows for greater control during application, allowing consumers the opportunity to "smudge, blend, line, fill, or define."
Colourful Creamy Eyeshadow Sticks
Laura Mercier Adds 12 Nuances to Its Caviar Stick Eyeshadow Line
Trend Themes
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2. Creamy Shimmer and Matte Finish - Disruptive innovation opportunity: Creating eyeshadow products that offer a range of textural options, from creamy shimmer to matte finish.
3. Multi-functional Eyeshadow Sticks - Disruptive innovation opportunity: Designing eyeshadow sticks that provide greater control and versatility for smudging, blending, lining, filling, or defining.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introducing new formulations and technologies in the cosmetics industry to create long-lasting, multi-functional eyeshadow products.
2. Beauty Retail - Disruptive innovation opportunity: Incorporating innovative eyeshadow products into beauty retail stores and online platforms to meet customer demand for long-lasting and versatile options.
3. Makeup Artistry - Disruptive innovation opportunity: Offering professional makeup artists a range of long-lasting and versatile eyeshadow products to enhance their creative capabilities and provide high-quality results.