There is no doubt in my mind that Samppa von Cyborg is the craziest cyborg; not only does he experiment with hardware, he is also a renowned body modification artist and leader of London-based performance group called Psycho Cyborgs.
Some stunts he takes part in involve screws, nails, needles, hooks, drills, electrical currents, and suspensions.
Pictures of these painful-looking body modifications can be seen in the gallery above.
Implications - Consumers have a strong inclination to transcend the quotidian. This desire for escapism stems a repression of the imagination within the hyper-rational order of urban living. Companies can excite customers by providing marketing campaigns that offer glimpses into other, completely different worlds.
Becoming Cyborg
Samppa von Cyborg Aims to be World's Most Extreme Freak (UPDATE)
Trend Themes
1. Extreme Body Modification - Opportunity for companies to offer products or services that cater to consumers interested in extreme body modification.
2. Escapism Through Alternative Lifestyles - Opportunity for companies to create marketing campaigns that cater to consumers' desire for escapism and offer glimpses into different worlds or lifestyles.
3. Performance Art - Opportunity for companies to sponsor or collaborate with performance artists to create unique and unforgettable experiences for their customers.
Industry Implications
1. Body Modification Industry - Can coordinate with artists and influencers to create new and innovative products and services for extreme body modification enthusiasts.
2. Marketing Industry - Can create campaigns that offer a different perspective or unique experience that resonates with customers seeking to escape everyday life.
3. Art and Entertainment Industry - Can collaborate with performance artists to create immersive and unforgettable experiences, potentially attracting new audiences and creating new revenue streams.