Becoming Cyborg

Samppa von Cyborg Aims to be World's Most Extreme Freak (UPDATE)

There is no doubt in my mind that Samppa von Cyborg is the craziest cyborg; not only does he experiment with hardware, he is also a renowned body modification artist and leader of London-based performance group called Psycho Cyborgs.

Some stunts he takes part in involve screws, nails, needles, hooks, drills, electrical currents, and suspensions.

Pictures of these painful-looking body modifications can be seen in the gallery above.

Implications - Consumers have a strong inclination to transcend the quotidian. This desire for escapism stems a repression of the imagination within the hyper-rational order of urban living. Companies can excite customers by providing marketing campaigns that offer glimpses into other, completely different worlds.
Trend Themes
1. Extreme Body Modification - Opportunity for companies to offer products or services that cater to consumers interested in extreme body modification.
2. Escapism Through Alternative Lifestyles - Opportunity for companies to create marketing campaigns that cater to consumers' desire for escapism and offer glimpses into different worlds or lifestyles.
3. Performance Art - Opportunity for companies to sponsor or collaborate with performance artists to create unique and unforgettable experiences for their customers.
Industry Implications
1. Body Modification Industry - Can coordinate with artists and influencers to create new and innovative products and services for extreme body modification enthusiasts.
2. Marketing Industry - Can create campaigns that offer a different perspective or unique experience that resonates with customers seeking to escape everyday life.
3. Art and Entertainment Industry - Can collaborate with performance artists to create immersive and unforgettable experiences, potentially attracting new audiences and creating new revenue streams.

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