Are you a bike rider? Wear your helmet? Hate the way it looks? Riding Pretty thinks riding a bike can be fashionable, even with the skin tight plastic suits serious bikers wear.
Riding Pretty makes it fashionable to ride, stylish even. Riding Pretty believes there is a whole wide world of young women who don’t ride bicycles because of the fashion, or lack of it, attached to the activity.
Implications - Products that offer function with fashion are appealing to customers who want to complete their responsibilities while staying stylish. Items that combine these two things are appealing to those with fast-paced lifestyles but want to maintain their appearance. In order to stay relevant, a company could develop their practical items with a stylish side in mind.
Cranial Couture
Pod-Like 'Riding Pretty' Helmets Protect Your Noggin While Biking
Trend Themes
1. Fashionable Safety Gear - There's an opportunity to innovate in the safety gear industry by creating products that combine both functionality and fashion.
2. Female-focused Biking Accessories - Companies can focus on creating biking accessories specifically designed for women to encourage increased female participation in the activity.
3. Stylish Sports Apparel - The continued popularity of athleisure and increased interest in functional yet stylish sports clothing points to an opportunity for companies to innovate in this industry.
Industry Implications
1. Safety Gear - Companies can tap into the market of safety gear by designing fashionable and practical helmets and other safety equipment.
2. Biking Accessories - Businesses can create biking accessories specifically targeted towards women to cater to an untapped market.
3. Athletic Apparel - There's a continuing opportunity for companies to innovate in the athletic apparel industry by offering stylish yet functional clothing that can also be worn as casual wear.