adidas Originals works in collaboration with Craig Green on a new footwear silhouette for the summer season. It was unveiled during the designer's double collection of Fall/Winter 2023 and Spring/Summer 2024 looks. This was to mark the milestone of the brand's ten-year anniversary. Green is known as a designer who is an expert in the art of "not-quite deconstruction."
The shoes appear to be deconstructed in ways that push creative boundaries, appearing to be a dynamic sandal for the summer season. It is defined by strappy details throughout and branding can be seen on the back in a contrasting tone in the form of the adidas Trefoil logo. It can also be seen over the forefoot as well to round it all out.
Deconstructed Artful Sandals
Craig Green Works Together with adidas on a Unique Sandal
Trend Themes
1. Deconstructed Footwear - Opportunity to explore new footwear designs that push creative boundaries by deconstructing traditional silhouettes.
2. Strappy Details - Opportunity to incorporate strappy details into footwear designs, adding a dynamic and playful element.
3. Contrasting Branding - Opportunity to experiment with contrasting branding techniques to create visual interest and impact in footwear designs.
Industry Implications
1. Fashion - Fashion industry can explore deconstructed footwear designs, incorporating strappy details and contrasting branding techniques.
2. Footwear - Footwear industry can leverage the trend of deconstructed footwear with strappy details and contrasting branding for unique and innovative product offerings.
3. Design - Design industry can embrace the trend of deconstruction in footwear, exploring strappy details and contrasting branding as a means of pushing creative boundaries.