Dorians is a Montreal-based brand of healthy baked snacks who recently teamed up with creative firm the Small Monsters to create a unique range of crackers packaging.
The Dorians packaging features a brown paper bag-like background that serves to communicate the brand's local, artisan routes and boast its small-batch production methods. Each flavor of Dorians all-natural baked crackers is outfitted with a particular cartoon figure that helps link both the brand's quirky personality and its unique flavors. Dorians crackers flavors include Cracking Sea Salt, Furious Barbecue and Intense Za'atar.
Dorians is a small Canadian brand founded by two brothers who sought to make available a healthy assortment of baked snacks inspired by their grandmother's recipes and infused with flavors discovered on their own travels.
Sensible Snack Packaging
This Crackers Packaging is Inspired by the Healthy Brand's Flavors
Trend Themes
1. Artisan-inspired Packaging - Disruptive innovation opportunity: Create packaging that communicates a brand's local and artisanal qualities.
2. Quirky Cartoon Branding - Disruptive innovation opportunity: Incorporate cartoon characters to add personality and enhance the connection between a brand's identity and unique flavors.
3. Healthy Flavored Snacks - Disruptive innovation opportunity: Develop a range of all-natural baked snacks infused with unique and unexpected flavors.
Industry Implications
1. Snack Food Packaging - Disruptive innovation opportunity: Design packaging for snack foods that conveys a sense of artisanship and stands out on store shelves.
2. Food Branding and Marketing - Disruptive innovation opportunity: Explore unconventional branding strategies like using cartoon characters to create a strong brand personality and memorable products.
3. Healthy Snack Manufacturing - Disruptive innovation opportunity: Build a business around creating healthy and flavorful baked snacks using unique and internationally inspired recipes.