The 'Cowabunga Cleanse,' a limited-edition soap from Dr. Squatch, was launched in collaboration with Teenage Mutant Ninja Turtles, inspired by the turtles' love of pizza. Released on August 23rd, this soap offers a nostalgic and engaging shower experience.
Featuring "a scent profile reminiscent of freshly baked pizza, the Cowabunga Cleanse includes notes of basil, oregano, and sun-dried tomatoes." This unique formulation enhances daily shower and bath routines while capturing the essence of the iconic TMNT characters. Moreover, partnering with a beloved, nostalgic cartoon adds emotional value and appeal, connecting with fans and elevating the overall consumer experience with a unique body-care item.
The Cowabunga Cleanse is available for individual purchase at $8, with subscription options at $6 and a 3-pack priced at $24.
Nostalgic Superhero-Inspired Soaps
Dr. Squatch Debuts the 'Cowabunga Cleanse' Inspired by TMNT
Trend Themes
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Industry Implications
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