These new CoverGirl TruBlend products are being launched by the brand to provide consumers with a beneficial skincare option to incorporate into their makeup routine. The products are formulated to be mixed and matched by the consumer, and are infused with skincare ingredients that will help to boost one's appearance and provide continuing benefits throughout wear. The products include the Enhancer Primers in Plush Plump, Velvet Blur, Cashmere Calm and Sticky Grip alongside the Enhancer Luminizers in Gelly Opal Glow and Gelly Bronze Glow.
Senior Vice President, CoverGirl Global Marketing at Coty Mary Santangelo spoke further on the new CoverGirl TruBlend products saying, "In recent years, CoverGirl has really focused on incorporating skincare ingredients into our color cosmetics to satisfy growing consumer interest in multitasking products. This new product range truly delivers on its skinification promise; from blurring and smoothing to plumping and glowing, there are endless ways you can mix and match this collection to create your perfect beauty routine. No matter your skin type, texture, or tone, there’s a Skin Enhancer that offers exactly what you’re looking for."