These new CoverGirl TruBlend products are being launched by the brand to provide consumers with a beneficial skincare option to incorporate into their makeup routine. The products are formulated to be mixed and matched by the consumer, and are infused with skincare ingredients that will help to boost one's appearance and provide continuing benefits throughout wear. The products include the Enhancer Primers in Plush Plump, Velvet Blur, Cashmere Calm and Sticky Grip alongside the Enhancer Luminizers in Gelly Opal Glow and Gelly Bronze Glow.
Senior Vice President, CoverGirl Global Marketing at Coty Mary Santangelo spoke further on the new CoverGirl TruBlend products saying, "In recent years, CoverGirl has really focused on incorporating skincare ingredients into our color cosmetics to satisfy growing consumer interest in multitasking products. This new product range truly delivers on its skinification promise; from blurring and smoothing to plumping and glowing, there are endless ways you can mix and match this collection to create your perfect beauty routine. No matter your skin type, texture, or tone, there’s a Skin Enhancer that offers exactly what you’re looking for."
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Trend Themes
1. Skincare-makeup Hybrids - Combining skincare benefits with makeup, these hybrid products cater to the growing consumer desire for multifunctional beauty solutions.
2. Customizable Beauty - The flexibility to mix and match beauty products allows consumers to personalize their makeup routines according to individual skin types and concerns.
3. Ingredient-driven Beauty - Infusing makeup products with skincare ingredients highlights a trend of augmenting cosmetic formulas with wellness benefits.
Industry Implications
1. Cosmetics - The cosmetics industry is increasingly incorporating skincare elements into products, reflecting a shift towards holistic beauty routines.
2. Skincare - Skincare is being revolutionized with the advent of products that double as both skin treatment and makeup.
3. Personal Care - The personal care sector is witnessing a blend of skin health and beauty, driven by the rising popularity of multipurpose products.