Models with hidden faces appear to be a growing fashion sensation, and I like no editorial better than this shoot for Velvet Magazine featuring Tallulah Morton.
For this striking editorial shoot by Marcus Ohlsson, Morton wraps her head in cloths of different colours. I really, really like this - it provides a sensuous, stylish set of photographs which will undoubtedly stand the test of time.
Implications - With individuals being continuously saturated with graphics and products in current society, keeping certain elements out of reach for consumers will increase their purchasing desire. This covered shoot uses this tactic and the result is provocative and attention-grabbing. Businesses should consider how to hold back small details to keep their customers wanting more.
Covered Cover Shoots
Tallulah Morton For Velvet Magazine
Trend Themes
1. Hidden Face Models - Models covering their faces creating striking fashion editorials.
2. Sensory Deprivation Marketing - Limiting the exposure of certain elements to increase consumer desire and purchasing intent.
3. Provocative Advertising - Using provocative and attention-grabbing tactics in advertising to stand out in a saturated market.
Industry Implications
1. Fashion Photography - Exploring new and creative ways to capture fashion editorials using unconventional methods.
2. Advertising and Marketing - Using sensory deprivation and provocative tactics to create attention-grabbing campaigns that resonate with consumers.
3. Fashion Design - Incorporating hidden elements or features into fashion designs to create intrigue and desire for consumers.