Korean streetwear imprint YESEYESEE works together with Adidas to create a new variation of the latter's Country sneaker model. The shoes are defined by their folded over tongue and bright colorway palette. The tongue section covers most of the laces and even spills over to the sides of the shoe.
It comes in two colorway options starting with the highlighted blue color or black or a more muted look. The blue was selected due to the retro aesthetic that it embodies and it is seen through the apparel offerings too. It is unveiled at the YESEYESEE flagship store location in Seoul today. These were showcased along with a football-inspired capsule collection, with plans to release a wider series at a later date.
Fold-Over Bold Running Shoes
YESEYESEE Remixes the adidas Country Sneaker with a Bold Look
Trend Themes
1. Fold-over Tongue Design - Fold-over tongue designs offer a unique twist on traditional shoe structures, combining functionality with bold aesthetics.
2. Retro Colorways - Retro colorways are making a comeback, allowing brands to blend nostalgic elements with modern fashion.
3. Collaborative Footwear - Collaborative footwear projects highlight the merging of different brand identities to create distinct, innovative products.
Industry Implications
1. Streetwear Fashion - Streetwear fashion continues to evolve as brands experiment with bold designs and unique collaborations.
2. Athletic Footwear - The athletic footwear industry is seeing a surge in creativity through unconventional design elements and colorways.
3. Retail Experience - Retail experiences are being enhanced by exclusive in-store releases and themed capsule collections that attract dedicated consumers.