Birchbox has officially launched its brand new Countdown to Beauty advent calendar to celebrate the holidays. Birchbox historically runs monthly subscription beauty boxes but is also known to release numerous Limited Edition boxes for purchase on its website.
Birchbox's most recent Limited Edition box is its Holiday Beauty Advent Calendar which boasts fourteen different products, a $118.00 value, for just $35. The box is similar to a classic Advent Calendar with perforated sections labelled 1 - 12, with two bonus sections, where each product is hidden. All products are either full-sized or deluxe-sample-sized and contain an assortment of skincare, makeup, and haircare products.
This box is the perfect way to spoil the beauty-lover in your life, or yourself, and countdown Twelve Days of Beauty this holiday season.
Holiday Beauty Advent Calendars
The Countdown to Beauty Calendar Gets You in the Holiday Mood
Trend Themes
1. Subscription Beauty Boxes - The popularity of subscription beauty boxes opens up opportunities for brands to create unique, personalized experiences for customers.
2. Limited Edition Boxes - Releasing limited edition boxes allows brands to capitalize on the excitement and anticipation of seasonal or holiday events.
3. Advent Calendars - The rise in popularity of beauty advent calendars presents a chance for brands to create unique, curated collections that provide a daily surprise for customers during the holiday season.
Industry Implications
1. Beauty Subscription Services - Beauty subscription services can take advantage of the trend of subscription beauty boxes by offering personalized subscriptions tailored to specific customer preferences.
2. E-commerce Retail - E-commerce retailers can tap into the market for limited edition boxes by partnering with beauty brands to create exclusive collections that generate excitement and drive sales.
3. Gift and Seasonal Retail - Gift and seasonal retailers can capitalize on the popularity of beauty advent calendars by curating and selling unique collections that provide a fun and festive way for customers to countdown to the holidays.