The cool girl intimates brand Cou Cou recently unveiled its 2024 Cou Cou Holiday collection.
Perfect for staying in and getting cozy, the new Cou Cou Holiday collection features everything from comfy loungewear to festive undies. Standouts from the new collection include The Frilly Longsleeve shift, which features delicate ruffles and is made from super-soft 00% GOTS Organic Cotton Jersey. Other standouts include The Cami Slip in an adorable english rose print, The Halter in a cherry red hue, and the brand's Cotton Jersey Brief embroidered with words like "Lover" and "Reader."
The entire line comes in a range of sizes, including petite and plus-size silhouettes, and is all made from 100% GOTS-certified organic cotton.
The 2024 Cou Cou Holiday collection is available to shop now.
Festive Organic Cotton Intimates
The Cou Cou Holiday Collection Has Just Dropped
Trend Themes
1. Eco-friendly Lingerie - Lingerie brands focusing on organic and sustainable materials are reshaping consumer expectations while driving the demand for eco-conscious fashion.
2. Inclusive Sizing - With a range of sizes from petite to plus-size, the fashion industry's move towards inclusivity showcases a growing awareness and responsiveness to diverse body types.
3. Seasonal Intimate Apparel - Seasonal collections of intimate apparel, like festive holiday-themed designs, are capturing consumer interest and encouraging limited-time purchases.
Industry Implications
1. Sustainable Fashion - Sustainable fashion leverages environmentally friendly materials to meet growing consumer demands for eco-conscious products.
2. Body-positive Apparel - The body-positive apparel industry continues to expand as brands prioritize size inclusivity and body diversity in their offerings.
3. Specialty Lingerie - Specialty lingerie focuses on unique, seasonal, and themed designs to cater to niche markets and specific consumer preferences.