For their runway showcase at Milan Fashion Week, the Costume National Spring 2010 collection was based around the phrase "tender heart, tough exterior" -- a theme that was clearly and cohesively displayed throughout the runway show.
The Costume National Spring 2010 line took the phrase literally, with vegetable dyed leather creating the "tough exterior" while soft and floaty fabrics made for "tender heart-ed" models strutting up and down the catwalk.
Implications - Although there are so many new items coming out every day, modern consumers are feeling the monotony of designs out there. Products that feature more than one aesthetic are appealing to those who desire a bit of experimentation in their purchases. Focusing on combining two styles could help a company grow its appeal.
Juxtaposed Fashion
The Costume National Spring 2010 Collection is a Double Entendre
Trend Themes
1. Dual Aesthetic - Designing products that combine two contrasting styles to appeal to consumers seeking experimentation.
2. Multifaceted Fashion - Creating clothing lines that showcase multiple aesthetics, providing variety for consumers tired of monotony.
3. Hybrid Design - Incorporating different design elements to create garments with contrasting features and appeal to consumers seeking unique fashion choices.
Industry Implications
1. Fashion - The fashion industry can leverage dual aesthetic designs to attract customers looking for unique and experimental clothing options.
2. Retail - Retailers can capitalize on multifaceted fashion trends by offering a diverse range of products that combine different styles and aesthetics.
3. Luxury Goods - Luxury brands can embrace hybrid design approaches to attract affluent consumers seeking exclusive and unconventional fashion choices.