While it may look a little futuristic, the Noah by Cosmo Power is no concept. This disaster pod, which floats on water, is already being sold to individuals in Japan concerned about their safety should another Tsunami strike.
Japanese engineering company Cosmo Power launched the yellow pod four years ago, however, it was relatively undiscovered until after the March 2011 tsunami when thousands of lives were lost. Now it's a desirable item -- the company has received over 600 orders -- for individuals looking for an innovative way to protect themselves and their families.
"The more people know about it, the more they will be able to obtain this product according to their needs," Cosmo Power President Shoji Tanaka told the Associated Press. "This is the only shelter that guarantees protection from any natural disaster."
Each each Noah pod fits four adults and has a small window and breathing hole, and comes at a cost of JPY 300,000, or about $4,000 U.S.
$4,000 Survival Capsules
Cosmo Power “Noah” Designed to Protect from Natural Disasters
Trend Themes
1. Disaster Pods - The growing demand for disaster pods like the Cosmo Power Noah presents an opportunity for companies to innovate and create more advanced and affordable options.
2. Natural Disaster Protection - The increasing interest in protective solutions like the Cosmo Power Noah highlights the need for disruptive innovations in the field of natural disaster protection, such as advanced materials and technologies.
3. Personal Safety Innovations - The popularity of products like the Cosmo Power Noah indicates a market opportunity for companies to develop creative personal safety innovations that cater to individuals' needs and provide peace of mind during emergencies.
Industry Implications
1. Emergency Preparedness - The demand for disaster pods and protective solutions like the Cosmo Power Noah presents growth opportunities for the emergency preparedness industry, including manufacturers, suppliers, and service providers.
2. Survival Equipment - The interest in innovative personal safety products like the Cosmo Power Noah creates disruptive innovation opportunities for the survival equipment industry, leading to the development of more efficient, durable, and cost-effective solutions.
3. Construction and Architecture - The need for advanced materials and designs in protective shelters and disaster pods, as seen in the Cosmo Power Noah, opens up avenues for disruptive innovations in the construction and architecture industry, focusing on durable and easily deployable structures.