The COS 2013 Spring/Summer men's collection is a mixture of muted palettes that make up a mod series of menswear. COS a.k.a Collection of Style is a Swedish label owned by mega-brand H & M.
Collection of Style is a playful line-up of affordable European fashions, without the abundance of bold patterns and distracting prints. COS excels at designing and producing minimalist looks for contemporary men. The 2013 spring/summer collection boasts tailored gray, navy and beige suits, neutral anoraks and a slew of chic tapered and wide-leg shorts. The series is sleek, sophisticated and composed. COS is attempting to appeal to a European market and may bleed into the North American fashion scene soon.
With eclectic styles, classic silhouettes and muted palettes, the COS 2013 Spring/Summer men's collection will certainly appeal to the masses.
Progressive Minimalist Menswear
The COS 2013 S/S Men's Collection is Muted and Sophisticated
Trend Themes
1. Progressive Minimalism - Opportunity for designers and retailers to focus on affordable and sustainable minimalist clothing with a modern twist.
2. Tailored Neutrals - Opportunity for designers to create sleek, understated and versatile pieces for men's formal wardrobes.
3. European Influence - Opportunity for fashion brands to incorporate European styles and expand their minimalist market.
Industry Implications
1. Fashion - Disruptive innovation opportunities for emerging fashion brands to incorporate progressive minimalist menswear into their collections.
2. Retail - Opportunity for retailers to stock and promote minimalist menswear lines as more consumers opt for timeless and versatile pieces.
3. Sustainable Fashion - Opportunity for eco-conscious designers to introduce men's collections that are sustainable, affordable and minimalist.