London-based streetwear brand Corteiz presents a look at its latest collection that is fully of graphic accents following its previous drop which honored the local Notting Hill Carnival. The new capsule continues with Fall-centric styles to round out the summer season. The new drop features looks modeled by members of families with a husband, wife, and child.
Some of the apparel seen includes crewneck sweaters that are adorned with embroidery accent paired together with pleated sweatpants for a textural and dynamic look. Other apparel features polo shirts with color-blocking detail of grey, white, and black, uniforms inspired by racing themes with the angular accents and starry branding accents. It is rounded out by the denim options with more branding tinges.
Graphic-Heavy Embroidered Streetwear
Corteiz Presents a Look at the its Latest Capsule of Apparel
Trend Themes
1. Graphic-heavy Embroidery - Opportunity for disruptive innovation in the fashion industry through the integration of bold graphics and intricate embroidery techniques.
2. Fall-centric Styles - Disruptive innovation potential in the apparel industry by developing and showcasing clothing designs that bridge the gap between summer and fall fashion trends.
3. Family Modeled Looks - Innovation opportunity in the marketing and advertising industry by creating campaigns that highlight family dynamics and feature diverse representation.
Industry Implications
1. Fashion - Explore opportunities for disruptive innovation in the fashion industry by incorporating graphic-heavy embroidery techniques and fall-centric styles.
2. Apparel - Innovative potential in the apparel industry lies in the creation of clothing pieces that combine embroidery accents with pleated sweatpants for a dynamic look.
3. Marketing and Advertising - Disruptive innovation can be pursued in the marketing and advertising industry through campaigns that celebrate diverse family dynamics and feature family-modeled looks.