Fashion darling Sophia Coppola and her acclaimed Godfather director father Francis Ford Coppola star in the latest Louis Vuitton Journeys ads. The campaign is part of a series photographed by famous celebrity photographer, Annie Leibovitz.
The ad shows the father-daughter directors sharing a quite moment in the countryside outside Buenos Aires, with the tagline: “Inside every story, there is a beautiful journey.â€
Sophia explained why she agreed to do the campaign, “I liked the ad Annie shot with Keith Richards. It was flattering to be asked. Plus I've known Marc Jacobs since I was 18. We had mutual friends and started hanging out together.â€
Check out the previous LV campaign:
Father Daughter Ads
Sophia & Francis Ford Coppola for Louis Vuitton
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2. Storytelling in Advertising - Potential for brands to emphasize emotional narratives in their advertising campaigns to engage consumers on a deeper level and create memorable experiences.
3. Photography as a Marketing Tool - Brands can leverage the power of iconic photographers like Annie Leibovitz to capture attention, evoke emotions, and enhance brand image through visually stunning ads.
Industry Implications
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