From plaid jacket to (gasp) black Converse boots, the 90s grunge look is back in full swing in Denmark's capital. Greasy, long, unkempt locks for ladies and the head-to-toe Denim Dan look for gents were spotted by Danish photographers.
Other popular looks for Copenhagen street style for spring 2009 includes wearing tights under shorts, big scarves and, for both men and women, thick-rimmed, black nerd glasses.
Implications - The recent recession led to a resurgence of retro fashions as budget-conscious consumers headed to thrift stores for affordable finds. Now customers have embraced these relics, and are eager for decade-specific apparel in stores. Companies can cater to these consumers by manufacturing products with vintage elements in their designs.
Nerdy 90s Grunge
Copenhagen Street Style Takes a Geeky Step Back in Time
Trend Themes
1. 90s Grunge Fashion - Opportunity for fashion brands to introduce 90s grunge-inspired clothing lines in response to the resurgence of retro styles.
2. Geeky Street Style - Fashion retailers can tap into the demand for geeky street style by offering clothing and accessories that embrace nerd culture.
3. Retro Nerd Glasses - Eyewear companies can capitalize on the trend of thick-rimmed, black nerd glasses by expanding their product offerings and designs.
Industry Implications
1. Fashion - The fashion industry can capitalize on the 90s grunge trend by producing clothing items that cater to consumers seeking retro-inspired fashion.
2. Retail - Retailers can tap into the geeky street style trend by stocking and promoting clothing and accessories that embrace nerd culture.
3. Eyewear - Eyewear companies have the opportunity to meet the demand for retro nerd glasses by offering a variety of designs and styles.