Coors Light's Out-of-Office Office is making those aspiration video call backgrounds a reality. This new promotion from the beer brand understands that most consumers are experiencing a 'working from home slump'. In light of the on-going pandemic, many people are looking to experience a change of scenery in a manner that's safe and enables remote work.
Coors Light's Out-of-Office Office ticks all of those boxes, boasting a real, workable space in the middle of the mountains. The glass cubicle is outfitted with everything one might need to complete the day's tasks, and is situated on top of the snow-covered mountains in Quebec. Starting March 1st, people can enter a contest to win the chance to work from the idyllic space.
Mountain-Based Work Stations
Coors Light's Out-of-Office Office is Located in Quebec
Trend Themes
1. Mountain-based Work Stations - The trend of creating satellite work stations in remote locations can be applied to other industries such as tourism and hospitality, providing unique work and play experiences for professionals and tourists alike.
2. Virtual Office Promotions - Other companies can take a page from Coors Light's playbook and create promotions that offer consumers the chance to experience a change of scenery, and tap into the growing desire for work-life balance without sacrificing productivity.
3. Remote Work Amenities - Investing in remote work amenities such as reliable internet connectivity, ergonomic workstations, and shared outdoor spaces can be a valuable strategy for industries looking to pivot to remote work environments and cater to the needs of digital nomads.
Industry Implications
1. Beverage - The beverage industry, like Coors Light, can leverage remote work trends by offering promotions and experiences that combine work and a change of scenery, tapping into the growing demand for work-life balance solutions.
2. Tourism - Tourism industry players can adapt to the shift towards remote work by creating satellite workstations in remote locations, encouraging travellers to work and play in exotic destinations.
3. Co-working Spaces - Co-working spaces can expand their offerings and create niche workspaces in remote locations, targeting digital nomads seeking unique workspaces and experiences.