Preppy Skater Captures

Pharrell Williams Shows Off His Clothing Brand in Cool Trans Magazine

Pharrell Williams looks effortlessly suave for the upcoming issue of Cool Trans Magazine Japan.

The hip hop artist is seen wearing items from the new Spring 2013 collection by Bathing Ape and Billionaires Boys Club, which is a line that Mr. Pharell heads. The pieces are a mix of preppy, skater and urban, which perfectly embodies his usual style persona. Some of the highlights include the bright pink button up and polo shirt as well as the military pattern shorts and blazer, which he was seen sporting at an awards show a few weeks prior. It is always nice to see a man who isn’t afraid to wear pink and is simultaneously able to pull it off seamlessly.

Cool Trans Magazine highlights both Pharrell’s urban prep style as well as his newest collection to the delight of all of his admirers.
Trend Themes
1. Preppy-skater Fashion - Opportunity for fashion brands to create a line that embodies preppy, skater and urban fashion, a style persona that fashion enthusiasts admire
2. Bright Colored Clothing - An opportunity for fashion brands to introduce brightly colored clothing for men's wear that goes beyond the traditional muted color palette
3. Celebrity Clothing Brand - Opportunity for celebrities to launch their own clothing brand that embodies their unique style persona
Industry Implications
1. Fashion - The fashion industry has an opportunity to create a unique line that represents preppy, skater and urban fashion styles
2. Retail - Retailers have an opportunity to introduce a new line of men's clothing with bright, bold colors
3. Celebrity Endorsement - The celebrity endorsement industry has an opportunity to collaborate with celebrities to launch their own clothing lines

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