Dubbed the Converse One Star 'Toxic,' this slime-inspired sneaker was designed in collaboration with Swedish rapper Yung Lean. Known for his moody persona and unforgettable street style, the rapper recently joined forces with Converse and launched his signature sneakers at the brand's One Star Hotel activation which opened its doors in the heart of London last week.
In addition to getting a chance to visit a room curated by Yung Lean, a group of style influencers also got a chance to purchase the exclusive shoes which remix the classic Converse One Star design. The sneakers boast bright green, slime-inspired detailing which adorns their sole. The electric-hued detail glows in the dark and is covered with a tribal print insignia in black.
Other details on the Converse One Star Toxic shoe include multi star graphics and a dog motif that can be seen on the back of the heel.
Glowing Rapper Sneakers
The Converse One Star 'Toxic' Shoe is Designed by Yung Lean
Trend Themes
1. Glow-in-the-dark Fashion - Companies can produce more glow-in-the-dark fashion items for the growing demand from consumers looking for unique fashion pieces.
2. Collaborative Design - Businesses can partner with musicians or artists to create exclusive products that target a wider range of consumers.
3. Identity-based Marketing - Companies can create products that reflect certain sub-cultures or styles to target consumers who identify with those groups.
Industry Implications
1. Fashion Industry - Companies in the fashion industry can incorporate glow-in-the-dark elements in their designs to cater to consumers' growing interest in unique fashion items.
2. Music and Entertainment Industry - Musicians and artists can collaborate with brands to design exclusive merchandise that appeals to their fans and creates additional revenue streams.
3. Marketing Industry - Companies in the marketing industry can use sub-cultures and style trends to create targeted campaigns for specific consumer audiences.