The Converse Maison Martin Margiela First String sneaker collection is the result of a collaboration between Nike-owned Converse Inc. and French fashion house Maison Martin Margiela.
At first glance, the shoes are painted in pure white. However this is just an overpaint which cracks over time to reveal elegant cracks showing the hidden, bold color beneath the overpaint. The revealed paints come in four different styles -- Amber Glow, True Navy (with the Converse All Star Chuck '70) and Azure Blue and Biking Red (with the Converse Jack Purcell). The sneakers feature the ultra-discreet Maison Martin Margiela logo on the tongue.
The sneakers are covered in beautiful, buttery leather which transforms their interior and exterior for maximum comfort and luxury, white hand-painted upper conveys the minimalist beauty and silhouette of the shoes.
Paint-Cracking White Sneakers
The Converse Maison Martin Margiela Shoes Have White Overpaint
Trend Themes
1. Cracking Sneakers - Opportunity for fashion brands to offer unique and customizable sneakers using similar paint-cracking techniques.
2. Hidden Colors - Opportunity for other industries such as interior design or automotive to use hidden colors that are revealed over time.
3. Discreet Branding - Opportunity for brands to incorporate subtle branding techniques, adding value to their products.
Industry Implications
1. Fashion - Opportunity for fashion brands to create unique and customizable products using similar paint-cracking techniques.
2. Interior Design - Opportunity for interior designers to use the paint-cracking effect in furniture pieces or home decor.
3. Automotive - Opportunity for car manufacturers to use the hidden color effect in their designs to surprise and delight customers.