Sportswear label adidas Originals introduces the signature Continental 80 sneaker silhouette in two new bright colorways to wrap up the summer season this year. The sneakers boast a retro design of a tennis style from the 80s era and have hues drawn directly from the YEEZY 350 V2 -- the 'Semi Frozen Yellow' makeover and a 'Clear Pink' color following the label's 'Cloud White' option that dropped earlier this summer.
The Continental 80 Semi Frozen Yellow and Clear Pink boast a leather construction throughout its uppers with perforated details on the toe box and side panels. The footwear also has a navy blue and red stripe across the ankle collar all throughout its midfoot. Branding details are on the tongue, eyestays, and heel with a split rubber cupsole to round it all out. The two new vibrant hues will be available beginning August 30 both online, in-store and at select retailers.
80s-Inspired Low-Cut Sneakers
adidas Introduces the Continental 80 Sneakers in Bright Colorways
Trend Themes
1. Retro Sneakers - Manufacturers can tap into the nostalgia of the 80s and release retro-styled sneakers that attract consumers looking for a classic look.
2. Colorful Footwear - Bold and bright colors can be used by footwear brands to attract individuals seeking unique and eye-catching designs.
3. Perforated Uppers - Utilizing new manufacturing techniques to create lightweight and breathable perforated uppers can be a promising avenue for footwear companies to explore.
Industry Implications
1. Footwear Industry - Footwear brands can release more retro-styled and colorful sneakers that cater to the growing trend of nostalgic fashion.
2. Fashion Industry - Adidas's Continental 80 introduces two new vibrant color options that demonstrate the potential for colorful and retro-styled footwear to become an upcoming trend in the fashion industry.
3. Manufacturing Industry - Using advanced manufacturing techniques to produce sneakers with lightweight and breathable uppers can attract consumers looking for comfortable footwear.