Starbucks might be most well-known for its café beverages and treats, but the eatery is exploring online media with its new web content series that aims to offer podcasts and videos that will offset the current plague of negative attention from the political elections. The series will be launched for a ten week period and will feature literary content that users can access via the café's app.
With the ongoing presidential elections in the U.S. the media has been an ongoing space for disagreement. Starbucks' venture into digital content hopes to add much more inspirational and creativity stimulating content with webcasts, videos and texts for users to browse. The platform will be accessible via the Starbucks app and will allow Starbucks to offer a voice on social issues.
Online Cafe Series
Starbucks Is Offering A Web Content Series to Offset Negative Political Media
Trend Themes
1. Digital Content Series - Starbucks' web content series showcases the potential for businesses to leverage online platforms to engage customers and offset negative attention.
2. Inspirational Media - The rise of webcasts, videos, and texts provides an opportunity for businesses to provide content that stimulates creativity and inspires users.
3. Brand Voice on Social Issues - By offering a platform to discuss social issues, businesses can establish themselves as thought leaders and engage with customers on a deeper level.
Industry Implications
1. Café and Restaurant - The integration of digital content can differentiate cafes and restaurants, creating unique customer experiences and attracting a tech-savvy audience.
2. Digital Media - The demand for online content like webcasts and videos opens up new opportunities for digital media companies to collaborate with businesses and deliver captivating content.
3. Mobile App Development - With the growth of mobile apps, businesses can leverage app platforms to deliver curated content, engage users, and build brand loyalty.