Influencing power and water consumption reduction can be a real challenge in hotels, given that guests feel they're paying for an all-inclusive package when it comes to these amenities. Because of this, resorts and hotels are among the largest consumers of such utilities, leaving plenty of room for more eco-friendly practices.
If money spent influences the potential overuse of warm water and illumination for a guest, than surely money can influence greener behaviors too. Parag Anand and Aditi Singh came up with the idea of a new keycard that's capable of storing water and electrical use information. When the guest enters his room, he inserts the Save3 card into its base on the wall, which is connected to metering devices in the faucets and light switches. Consumption reduction would be possible when the guests know that the less they use, the more of a discount they get upon checkout.
Consumption Reduction Incentives
The Save3 Keycard Encourages Hotel Guests to Conserve Water
Trend Themes
1. Energy and Water Conservation Incentives - The introduction of innovative incentives for energy and water conservation within the hospitality industry creates an opportunity for disruptive innovation to meet sustainability goals.
2. Smart Keycards and Iot in Hotels - The use of smart keycards with IoT technology to improve the guest experience while reducing consumption offers opportunities for disruptive innovation in hospitality.
3. Behavioral Economics and Green Practices - Incorporating behavioral economics into promoting environmentally friendly behaviors in hotels provides an opportunity for disruptive innovation in eco-tourism.
Industry Implications
1. Hospitality - The Save3 Keycard is an innovative tool that can disrupt the hospitality industry by promoting sustainable water and energy practices through incentives.
2. Sustainability - The Save3 Keycard has the potential to disrupt the sustainability industry by encouraging more effective resource conservation through innovative incentives.
3. Technology - The integration of IoT technology and smart keycards in hotels provides an industry-disrupting opportunity for technology companies to develop new products and services for more sustainable hospitality practices.