Consumer Behavior

Trend Hunter dives into Consumer Behavior and Trend Tensions in a five-part iteration of Innovation eLearning on the platform's YouTube channel. The module begins with an experiment rather than with raw information. This experiment involves showing an advertisement that consistently changes throughout the video, but these changes are unnoticeable upon first viewing, despite how drastic they are.

The video then uses this example to explain the countless shifts in today's world that happen right before our eyes in every area from the market to the political landscape and even the available technologies. These changes tie closely into Consumer Behavior trends.

For example 75% of consumers care strongly about the country of origin of a particular brand. This statistic is exemplified by the Regional Alcohol-Free insight report, which showcases the importance of local brands catering to local markets by serving alcohol-free beverages with flavors tailored to each market, as opposed to multinational corporations attempting to serve local markets without the authenticity and cultural experience in said markets.

For more information on Consumer Behavior and Trend Tensions, check out Trend Hunter's Free 2023 Trend Report.