This example of consultancy branding includes the entire range of marketing materials for Tangram, a consulting agency that boasts a scheme that successfully communicates its methodology.
Realized by the creative team at McCartney Design, the branding scheme uses delicate pastel hues to bring to life playful illustrations inspired by the 19th century Chinese Tangram puzzle. Using a visual language that feels contemporary and concise, the experience of the branding for Tangram Consulting is deeply rooted in its geometrical imagery and relaxing color scheme.
An example of how a well-executed and lively visual marketing scheme can help communicate the values of a brand, the ultramodern designs for Tangram reflect the power of ancient symbols in advertising and the need for brands to put consumers at ease.
Puzzle-Inspired Consultancy Branding
Tangram Boasts Relaxing Branding That Puts Consumers at Ease
Trend Themes
1. Playful Branding - The Tangram consultancy branding demonstrates the trend of using playful and visually engaging designs to communicate a brand's methodology.
2. Ancient Symbols in Advertising - The use of ancient symbols like the Tangram puzzle in the branding reflects the trend of incorporating historical elements to create a sense of connection and authenticity.
3. Relaxing Color Schemes - The use of delicate pastel hues in the Tangram branding reflects the trend of using calming and soothing color palettes to put consumers at ease.
Industry Implications
1. Consulting - Branding trends like Tangram's can be applied to consulting firms looking to differentiate themselves and effectively communicate their methodology.
2. Marketing and Advertising - The trend of using playful and visually engaging designs in branding can be utilized by advertising and marketing agencies to create impactful campaigns.
3. Design and Creative Services - The use of ancient symbols and relaxing color schemes in branding provide opportunities for design and creative agencies to create unique and visually appealing brand identities.