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KITH and adidas Drop the Collaborative Consortium 4D Sneakers

adidas Consortium finishes off its Consortium 4D sneaker series with a collaborative project done alongside New York City-based retail label KITH. The drop is led by designer Ronnie Fieg and the silhouette boasts multi-tonal designs in its signature Primeknit material, drawing tonal and textural inspiration from the retailer's Aspen experience. All of this sits on top of a sole that imitates a lattice overlap.

The main design component of the latest Consortium 4D sneakers lie at its midsole as it delivers high functionality with the implementation of its Carbon Digital Light Synthesis technology. This allows the midsole to be crafted from light and oxygen within over 20,000 struts. The collaborative sneaker is set to drop on November 2nd.
Trend Themes
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Industry Implications
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3. Sports Equipment - Disruptive innovation opportunity: Incorporate multi-tonal and textural designs in sports equipment, such as sports balls or protective gear, to enhance visual appeal and personalization.

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