The wearables market experienced a somewhat shaky start with adoption rates wavering amidst consumers, so brands are responding with new designs like the Emporio Armani Connected watches. Rather than being a dedicated smartwatch, the watches in the Emporio Armani Connected collection are designed as timepieces with connected features. This enables the timepieces to maintain a high-end watch design that's connected to a user's smartphone to maintain several functions and features.
Compatible with both Android and iOS devices, the Emporio Armani Connected watches automatically update to the correct time depending on where you are in the world. They require no charging and can even be used as a remote shutter button to snap pictures from afar. Notifications are displayed discreetly to ensure that the wearer's wrist doesn't call attention to itself in a meeting.
Hybrid Fashion Label Smartwatches
The Emporio Armani Connected Watches Balance Style and Function
Trend Themes
1. Hybrid Watch Design - Brands are exploring hybrid watch designs to balance fashion and function, creating opportunities to attract high-end consumers.
2. Connected Features - Watches with connected features offer a new frontier for innovation, enabling brands to differentiate themselves from competitors.
3. Discreet Notifications - Discreet notifications offer an opportunity to target professionals who want a connected device without calling attention to themselves in formal settings.
Industry Implications
1. Fashion - The fashion industry can explore the potential of creating hybrid watch designs to offer a unique value proposition for high-end consumers.
2. Wearables - The wearables industry can leverage connected features to differentiate themselves in a competitive market and attract a wider range of consumers.
3. Technology - The technology industry can innovate by creating more discreet notifications and controls for smartwatches, making them more appealing in formal settings.