Disney has just unveiled a new toy offering called 'Playmation,' which combines wearable devices and connected technology with figures from popular franchises. Drawing on characters from Star Wars and the Avengers, Playmation will provide kids with a more interactive playtime experience that gets them up and moving.
Rather than tethering children to a console or a specific location, the Playmation line includes wearable sensors and wireless communication technology that allows kids to move around freely as they play. With multiplayer games and a head-to-head battle option, the connected technology creates a kind of immersive video game that encourages active play.
The first Playmation product for release is inspired by the Avengers and includes a number of high-tech wearables that kids can use to create their own adventure. The Avengers toys will be available for sale in October of 2015, with a Star Wars system coming in 2016 and Frozen-themed toys coming in 2017.
Immersive Disney Toys
The 'Playmation' Line Combines Wearable Devices with Connected Technology
Trend Themes
1. Wearable Technology in Toys - This trend presents opportunities for companies to incorporate wearable technology into toys, creating a more interactive and immersive play experience.
2. Connected Toys - This trend opens up possibilities for the development of toys that use wireless communication technology to connect and interact with each other.
3. Active Playtime - This trend encourages the creation of toys that promote physical activity and active play, combining technology with movement.
Industry Implications
1. Toy Manufacturing - This industry can explore the integration of wearable technology and wireless communication technology into traditional toys to create innovative play experiences.
2. Entertainment - The entertainment industry can leverage connected toys to enhance brand experiences and create interactive tie-ins with popular franchises, like Star Wars and Avengers.
3. Sports and Fitness - This industry can tap into the trend of active playtime by developing toys and games that combine technology and physical movement to encourage outdoor activities.