Starbucks recently announced the launch of its first color-changing tumblers after the COVID-19 closures and the new lineup includes a fun confetti cup.
Later this month, Starbucks is set to roll out a new range of color-changing cups, which will be the brand's first reusable cups since the pandemic began. The 24-ounce Confetti Cold Cup is the most buzz-worthy of the bunch and will be restocked throughout the summer. When this particular cup is filled with a drink, it transforms from clear to colorful confetti specks. This magic is thanks to temperature-sensitive technology inside the cup.
Though color-changing cups are not completely new to Starbucks, the new confetti cup is an exciting take on the technology.
Color-Changing Confetti Tumblers
Starbucks is Selling a Reusable Confetti Cup That Changes Color
Trend Themes
1. Color-changing Tumblers - Starbucks is embracing technology that changes color for their newest reusable confetti cup.
2. Reusable Cups - Starbucks is releasing a new line of color-changing cups, which will be their first reusable cups since the pandemic.
3. Temperature-sensitive Technology - Starbucks' new 24-ounce Confetti Cold Cup is made with temperature-sensitive technology that transforms the cup from clear to colorful confetti specks when filled with a drink.
Industry Implications
1. Food Service Industry - The food service industry can benefit from embracing the use of reusable cups that feature new technology.
2. Hospitality Industry - The hospitality industry can benefit from embracing the use of unique, innovative products such as Starbucks' new confetti cup.
3. Retail Industry - The retail industry can benefit from stocking new, unique products such as Starbucks' reusable color-changing tumblers.