The DevaCurl brand is now offering a matcha-based conditioning mask that was designed for people with curly hair who seek ultra-hydrating hair treatments.
The Melt Into Moisture Matcha Butter Conditioning Mask contains a multitude of nourishing ingredients, with everything from matcha green tea and vitamin-packed sweet almond oil, to beet root extract. The product has a thick formulation that deeply conditions the hair, and seeks to soften curls or waves. It is to be used at least once a week after the hair has been cleansed, and is applied much like a conditioner would be and then rinsed off after a few minutes.
Although this protective hair mask was designed for people with curly hair, it can be used by individuals with all hair types who may require extra hydration.
Matcha-Based Hair Masks
This DevaCurl Conditioning Mask Intensely Hydrates the Hair
Trend Themes
1. Matcha-infused Hair Care - The beauty industry can explore incorporating matcha into more hair care products as a nourishing and hydrating ingredient.
2. Curly Hair Care Innovations - DevaCurl's use of matcha in their conditioning mask can inspire other brands to explore new, innovative ingredients to better cater to the needs of curly haired consumers.
3. Weekly Hair Treatments - There may be an opportunity for the hair care industry to encourage weekly hair treatments as a way to promote hair health and hydration.
Industry Implications
1. Beauty - The beauty industry can utilize the trend of matcha-infused hair care by including it in a range of products for consumers looking for nourishing and hydrating ingredients for their hair.
2. Hair Care - DevaCurl's matcha-based conditioning mask has set a new standard for curly hair care innovations, creating an opportunity for other hair care brands to explore new ingredients and treatments for curly haired consumers.
3. Wellness - Weekly hair treatments, such as DevaCurl's matcha-based mask, can be marketed as part of an overall wellness routine to promote self-care and healthy hair.