Concrete Canvas Designs

Designer Neal Aronowitz Designs with a Ground-Breaking New Material

2017 People's Choice Award Winner Neil Aronowitz appropriates Concrete Canvas technology to open up new avenues for the use of concrete in art, design and architecture. The 'Whorl' series is a collection of minimalist concept prototypes that exhibit the light, lyrical forms of the "concrete cloth on a roll." It is an ultimate contradiction of the established sense of heaviness and rawness people usually associate with concrete.

The Concrete Canvas is a fabric, coated by hand with pigmented cement mortar. The challenge consists in stretching the material for aesthetic purposes, while simultaneously creating an utilitarian object for everyday use. Therefore, the designed fluid objects require new casting and forming techniques, meaning that the practices and possibilities of Concrete Canvas are ripe and designers have only grazed the surface.
Trend Themes
1. Concrete Cloth - Opportunity for designers to explore the potential of concrete cloth in creating lightweight and versatile objects and structures.
2. Minimalist Concept Prototypes - Advancement towards creating concept prototypes that showcase the light and lyrical forms of concrete, challenging the traditional heaviness associated with the material.
3. New Casting and Forming Techniques - Innovation in casting and forming techniques to maximize the aesthetic and functional potential of Concrete Canvas, opening up new possibilities for artistic and architectural applications.
Industry Implications
1. Art and Design - Application of Concrete Canvas technology in art and design industries, providing new opportunities for creating unique and lightweight concrete objects.
2. Architecture - Integration of Concrete Canvas into architectural projects to explore innovative designs and constructions that challenge traditional perceptions of concrete as a heavy material.
3. Construction - Adoption of Concrete Canvas for construction projects to provide more efficient and versatile construction methods, reducing the reliance on traditional concrete pouring and forming techniques.

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