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The Project M Concept City Car is Designed For Congested Cities

The Project M is a concept city car and the result of a collaboration between Shell and professor Gordon Murray. The vehicle is being developed out of a re-think of Murray's T.25 city car, and will be smaller and more efficient.

The point of Project M is to develop a super-compact and ultra energy-efficient internal combustion car for use in cities. In conceiving this vehicle, the designers and engineers focused on keeping its weight low, using improved fuels and making efficiency improvements.

As cities expand in size and population, it is of utmost importance to address the associated challenges while minimizing our energy footprint. The Project M concept city car may currently only be a concept, but could pave the way for a new way of urban transportation that could help cities breathe again.
Trend Themes
1. Ultra Energy-efficient Cars - Developing super-compact and ultra energy-efficient cars for urban transportation can pave the way for more sustainable and eco-friendly mobility solutions.
2. Improvement in Fuel Efficiency - The focus on improved fuels and efficiency improvements in concept city cars presents disruptive innovation opportunities for the automotive industry to create more fuel-efficient vehicles.
3. Compact and Lightweight Vehicles - The development of compact and lightweight vehicles like the Project M concept car opens up possibilities for designing efficient urban transportation solutions in congested cities.
Industry Implications
1. Automotive - The automotive industry can explore disruptive innovation opportunities in the development of ultra energy-efficient and fuel-efficient cars for urban transportation.
2. Urban Transportation - The concept of super-compact and lightweight city cars presents disruptive innovation opportunities for the urban transportation industry to address the challenges of congested cities.
3. Sustainable Mobility - The development of eco-friendly and energy-efficient urban transportation solutions like concept city cars contributes to the growth of the sustainable mobility industry.

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