Marco Schembri is an Italian graphic designer who has creatively put together a series of company emblems rebranded to reflect the products and services each brand sells. The logos are creatively adapted to focus more so on what the brand products offer, giving consumers an instantaneous understanding of what the products do for the the shopper.
The reimagined logos offer a much more realistic interpretation of each company, as the emblems by Schembri creatively embody the essence of the brand as well as its product uses and effects. For example, Schembri rebrands the Absolut vodka logo to be blurry to highlight alcohol impairment and the Gillette emblem to have a slice through it. In addition, the logo for Durex condoms adapts the brand name to be shown within the contraceptive.
Product-Reflecting Brand Logos
Marco Schembri Redesigns Company Emblems to Reflect their Services
Trend Themes
1. Product-focused Logo Design - Opportunity to redesign company emblems to reflect the products and services each brand sells, giving consumers instant understanding of what the products offer.
2. Realistic Brand Imagery - Creating reimagined logos that provide a more realistic interpretation of each company and embody the essence of the brand as well as its product uses and effects.
3. Symbolic Logo Representations - Adapting brand logos to incorporate symbolic elements that visually communicate specific aspects or features of the products.
Industry Implications
1. Graphic Design - Opportunity for graphic designers to offer logo redesign services that creatively reflect the products and services of companies.
2. Advertising and Marketing - Companies can leverage product-reflecting logos to enhance their advertising and marketing campaigns, instantly conveying the benefits of their products to consumers.
3. Branding and Identity - Branding agencies can explore the concept of reimagined logos to help companies establish unique and impactful brand identities that align with their products.