Multi-Channel network (MCN) Wonderly is big on user engagement, which is why they establish a monthly community theme to give their audiences more structure when contributing. According to the MCN's website, this monthly theme guides their creative community when it comes to blog posts, pictures and other creations. In addition to the multiple YouTube channels and shows the MCN represents, fans can submit their own Wonderly content for the chance to be featured on the site.
For example, last month's community theme was Self -- self care, self love, self image and even selfies. Whether it's a blog, video blog, tumblr post or a simple tweet, Wonderly encourages their online community to be heavily involved. They even have a Featured Fan of the Week.
Themed Community Interaction
Wonderly Establishes a Monthly Community Theme for Fans to Adhere to
Trend Themes
1. Themed Community Interaction - Encouraging community engagement through monthly themes can increase user-generated content and create a strong sense of community.
2. Structured Content Creation - Providing a theme or prompt for content creators can inspire more focused and cohesive user-generated content.
3. User-generated Content Curation - Highlighting user-generated content on a website or platform can increase user engagement and loyalty.
Industry Implications
1. Social Media - Social media platforms can benefit from implementing structured content creation and user-generated content curation to increase user engagement.
2. E-commerce - E-commerce businesses can encourage user-generated content by providing themes or prompts to their customers for product reviews and testimonials.
3. Media and Entertainment - Media and entertainment companies can increase community engagement by implementing monthly themes and curating user-generated content for their audiences.