A lot of things are great in theory, but when put into practice, they fail. Just like Communism. But the good thing about Communism is that it gave us some very strange (and enlightening?) Communist-era store windows.
Capturing the advertisement and glammed free spaces, artist David Hlynsky captures what life was like without all the media noise. Although the lines for toilet paper were massive, these Communist-era store windows show a simpler/potentially dangerous time.
Implications - Fusing retro concepts with contemporary designs is an enticing way to gain consumer attention. Companies that incorporate nostalgic elements (as seen with these Bolshevik retail windows), will excite the customer appeal for times-gone-by.
Bolshevik Retail Windows
Communist Era Store Windows Make You Long for Mother Russia
Trend Themes
1. Retro-contemporary Fusion - Opportunity for companies to incorporate nostalgic elements with contemporary designs to captivate consumer attention.
2. Nostalgia Marketing - Using nostalgic elements to excite customer appeal for past eras.
3. Visual Storytelling - Utilizing art and visual media to capture the historical essence of a place or time.
Industry Implications
1. Retail - Retailers can incorporate Bolshevik era elements in their store displays to create nostalgic appeal and engage customers.
2. Marketing and Advertising - Marketing agencies can utilize nostalgia as a powerful marketing tool to evoke emotions and connect with consumers.
3. Art and Photography - Artists and photographers can explore the concept of visual storytelling to capture the historical essence of a place or time.