The Comme des Garcons Spring/Summer 2011 menswear collection is all about prints and basic colors. The collection featured mainly black and white fashions with the occasional shade of gray tossed in.
Of the prints used in the Comme des Garcons Spring/Summer 2011 collection, skulls are the most prevalent. Skull-covered shirts, shorts and and even what appear to be skirts and dresses were worn down the runway.
Implications - This fashion wear takes Gothic, subculture trends and incorporates them into high-fashion designs. Other industries can benefit from this by considering what cultural niches are being ignored in their products or designs and how to exploit this to their advantage. The most beneficial ideas can come from social areas that are immediately available to all companies.
Skull-Covered Men's Skirts
The Comme des Garcons Spring/Summer 2011 Menswear Collection
Trend Themes
1. Gothic Fashion Integration - Fashion brands can explore incorporating Gothic and subculture trends into high-fashion designs.
2. Cultural Niche Exploitation - Companies in various industries can identify and exploit cultural niches that are being ignored in their products or designs.
3. Social Area Innovation - All companies can find valuable ideas by examining social areas that are accessible to everyone.
Industry Implications
1. Fashion - Fashion brands can explore incorporating Gothic and subculture trends into their collections.
2. Design - Designers can consider cultural niches that are being overlooked and find ways to integrate them into their products.
3. Marketing - Marketing professionals can tap into social areas that are immediately available to all companies and use them to their advantage.