Sock-Like Footwear

These Ultra Comfy Shoes Feature Animations and Graffiti Art

Italian footwear brand Master of Arts created this line of super comfy shoes that is set be released for the Fall/Winter 2015 season. The combination of style, art and comfort creates a trifecta approach to each piece of the line's footwear.

The shoes are designed to easily slip on and off of the wearer's foot with an elastic-attached tongue. Some pieces of the line resemble more of a sneaker with laces, but they still have the ability to slide on and off. The comfy shoes are designed with a sock-like upper, which allows for a totally cushioned and easy wearing experience.

The artistic approach to this line is incorporated through the use of highly interesting animation and unique pattern designs. Some patterns use images of cartoon characters while others incorporate graffiti-like writing. Each design is unique and creates a very versatile piece of footwear.
Trend Themes
1. Sock-like Footwear - Disruptive innovation opportunity: Explore incorporating unique animations and graffiti art into sock-like footwear designs.
2. Comfy Shoes - Disruptive innovation opportunity: Develop new and improved methods for creating even more comfortable and easy-to-wear shoes.
3. Artistic Footwear - Disruptive innovation opportunity: Experiment with different artistic techniques and designs to create truly unique and versatile footwear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine art and fashion to create trend-setting footwear designs.
2. Footwear - Disruptive innovation opportunity: Integrate technology and design elements to create innovative and comfortable shoe options.
3. Animation - Disruptive innovation opportunity: Bridge the gap between animation and fashion by incorporating animated designs into footwear.

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