Women can easily find provocative and sensual undergarment yet the market for comfortable lingerie is niche. Moons and Junes attempts to revolutionize this part of the fashion industry with items that are specifically "designed to cater to your body and your needs." As a result, the ethically focused brand offers its consumers bras and underwear that are aesthetically pleasing, inclusive in sizing and stress-free.
Upon entering Moons and Junes e-commerce website, potential customers are met with a "No Underwire, No Padding, No Bullshit" disclaimer that openly communicates the business' philosophy. The comfortable lingerie is modeled by individuals from different ethnicities and body shapes.
In addition to its cozy offerings, Moons and Junes has a space dubbed 'Bits and Boobs,' where women can post unretouched photos of their chest. This creates a sense of community and a celebration of realism.
Photo Credits: Alona Vibe
Delicate Comfortable Lingerie Collections
Moons and Junes Offers an Eclectic Line of Wireless Bras
Trend Themes
1. Comfortable Lingerie Revolution - The rise of lingerie brands that prioritize comfort and inclusivity is a disruptive innovation opportunity.
2. Body Positivity Promotion - The trend of lingerie brands promoting body positivity through diverse and unretouched models and community building is a disruptive innovation opportunity.
3. Ethical Fashion Expansion - The trend of ethical fashion expanding to include lingerie is a disruptive innovation opportunity for sustainable and conscious brands.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt the lingerie market by prioritizing comfort and inclusivity.
2. E-commerce - The e-commerce industry has an opportunity to disrupt the lingerie market by providing a platform for ethical and body-positive lingerie brands.
3. Sustainability - The sustainability industry has an opportunity to disrupt the lingerie market by promoting eco-friendly and conscious materials and production methods.